Case Freedom Furniture

Freedom furniture is part of the Group Australian Freedom which make part brands such as Bay Swiss and Captn snooze. In general, the Group has 236 stores specializing in the sale of different brands, 4 manufacturing plants, sales above $900 billion and seven distribution centers. Forecast Pro is used to forecast the sales generated by 60 Freedom Furniture stores. Hepke Poutsma, Senior Planner of household products, is responsible for nearly 5,000 items that belong to this classification, sold through 60 stores of Freedom Furniture in Australia and New Zealand, forecast the describes how they have managed to boost their forecast process. As many companies Freedom Furniture used spreadsheets to make their forecasts.

Excel is a friendly and flexible tool, however is susceptible to human errors associated with the use of such tools, this type of errors were affecting the final outcome of the prognosis in Freedom. One of the main drawbacks is that you due to the volume of information that He is handled, the leaves of calculation designed to obtain the forecast were acquiring unmanageable dimensions for any user consuming valuable, additional time to this given the size of files construction of graphics for patterns is towards impossible.The company’s sales are highly seasonal, and continually introduced new products that are tailored to the preferences of their clients, many products did not have a long history, and even in many cases below two years, which made it difficult to any tool identify patterns of seasonality with the product information only. Then the company not only needed a tool that could identify seasonal patterns but also could apply them to products with a story limited (less than 2 years). Sales in stores are highly influenced by promotions, then the fact of being able to measure the impact of such events was a requirement vital when selecting a prognostic tool. Due to the complexity of the process of forecast of Freedom was necessary to have a tool that would be easy to use and flexible in its configuration.

  • Posted on March 21st, 2013
  • Posted by realm
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